Panov (masculine; Пано́в) or Panova (feminine; Пано́ва) is a surname. Notable people with the surname include:
Aleksandr Panov (diplomat) (born 1944), Russian diplomat
Aleksandr Panov (handballer) (born 1946), Russian handball player
Aleksandr Panov (footballer) (born 1975), Russian football player
Alexandra Panova (born 1989), Russian tennis player
Alina Panova, American film and stage costume designer and producer
Angelko Panov (born 1979), Macedonian football player
Anton Panov (1906–1967), Macedonian writer
Asparuh Panov, Bulgarian politician
Bianka Panova (born 1970), Bulgarian individual rhythmic gymnast
Dimitar Panov (1902–1985), Bulgarian film and theater actor and director
Elena Panova (born 1979), Russian professional female bodybuilder
Konstantin Panov, Russian ice hockey player
Mikhail Panov (1901–1979), Soviet Army general
Pavel Panov (born 1950), Bulgarian football player and coach
Pavel Panov (defender) (born 1988), Bulgarian football player
Sergei Yuryevich Panov (b. 1970), Russian basketball player
Sergei Sergeyevich Panov (b. 1984), Russian footballer
Sergei Vladimirovich Panov (b. 1989), Russian footballer
Tatiana Panova (born 1976), Russian tennis player
Tsvetomir Panov (born 1989), Bulgarian football player
Vadim Panov, Russian fantasy and science fiction writer
Valery Panov (born 1938) Russian-born Israeli dancer and choreographer
Vasily Panov (1906–1973), Soviet chess player
Vera Panova (1905–1973), Soviet Russian writer
Vitali Panov (born 1979), Russian football player and coach
Yelena Panova (born 1977), Russian actress