Area served MexicoUnited States | ||
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Founded 1940; 77 years ago (1940) in Tocumbo, Michoacán Key people Eleuterio Oseguera Mendoza (CEO)Alejandro Andrade AnayaRogelio López NavarroLuis Antonio Alcázar Barragán Founders Rafael Malfavon, Agustín Andrade, Ignacio Alcázar | ||
La Michoacana is a Mexican chain of ice-cream parlors, with an estimated 8 to 15 thousand locations in Mexico. The "chain" is an informal network of family-run businesses, no single company operates them as a formal franchise operation.
The informal structure of the business has led to legal battles over the rights to the "La Michoacana" brand.|
References
Paletería La Michoacana Wikipedia(Text) CC BY-SA