Page Industries

Page Industries, also known as Jockey India, is a publicly listed company (BSE:532827) (NSE:PAGEIND) which is the licensee of Jockey Underwear and Speedo in India and Sri Lanka. It was founded in 1995 by the Genomal family and is currently managed by Pradeep Jaipuria as CEO and the Genomal family. It became a public enterprise on July 29, 2007 at a stock price of 600 INR and today has a value of 11.7 billion INR, with a stock price exceeding 7000 INR for the first time after growth of over 39.7% was announced in May 2014, and it reached a high of 8205 INR in mid-June of that year. Stock price is in excess of 14,500 INR in May 2015. The company's main focus is to serve as the prime international licensee of Jockey in the South Asia region and in the Asia-Pacific region as a whole. Consequently, it has approached the industry using traditional methods of sales to the target market of young, independent men, but significantly has innovated to cater to women in a specific women's inner wear range, identified by the Economic Times as a "clever innovation."Page industries plans to expand trade business over India.