Launched April 19, 2004 Picture format 16:9 (576i, SDTV) Headquarters Bucharest Founded 2004 | Network Media PRO Audience share 1.2% (Dec 2008, ) Owner ProSiebenSat.1 Media Country Romania | |
Owned by ProSiebenSat.1 Media SE Slogan "Te prinde!" ("It catches you!") Motto "Te prinde!" ("It catches you!") Profiles | ||
PRO Cinema is a Romanian movie channel that is owned by ProSiebenSat.1 Media SE and launched on April 19, 2004. It was the first Romanian TV channel dedicated exclusively to movies, and as such it attracted a significant audience from its very inception, mainly in the 18-49 urban demographic. Contrary to most indigenous channels, PRO Cinema aired a wide array of movies, ranging from Romanian and international classics to recent American blockbusters. The channel introduced popular contemporary series such as The Sopranos, Monk Alarm für Cobra 11, Two and a Half Men or The Shield, but also aired older sitcoms such as Seinfeld and Friends, which were formerly broadcast by PRO TV. PRO Cinema also aired shows such as Saturday Night Live and various documentaries featuring famous actors and directors.
From January 2015, PRO Cinema broadcasts only movies, the series and documentaries being moved to other sister-channels (primarily Acasă Gold).