Industry White Label Wireless Area served Canada | Founded Mid-2005 | |
 | ||
Products Mobile telephone products and services Owner Telus (postpaid)
Bell (prepaid) | ||
PC Mobile is a licensed white label wireless service operated in Canada. Its mobile telephone products and services operate on the network infrastructure jointly operated by Bell Mobility and Telus Mobility (the two companies manage one of the service types each), but licence the proprietary branding and payment media with the President's Choice supermarket store brand owned by Loblaws Inc.
The postpaid wireless service is owned and operated by Telus while the prepaid service is owned and operated by Bell Mobility.
History
PC Mobile started in mid-2005 as another President's Choice product of Loblaws Inc., although the domain name PCmobile.ca was registered on January 17, 2005. It offered prepaid products and services as a licenced white label of Bell Mobility services in Canada. There are also PC long distance cards sold with competitive international rates. The company originally only sold CDMA feature phones. Various HSPA+ feature phones, Android smartphones and SIM cards were added throughout the early 2010s, as CDMA handset models have been gradually discontinued.
In 2013, PC Mobile announced the sale of postpaid phones and monthly services at its full-service The Mobile Shop kiosks. According to the PC Mobile privacy policy for the postpaid services only, "PC Mobile is a business name of Loblaws Inc. used under license by TELUS Communications Company for the operation of the [postpaid] PC Mobile voice and data Monthly services."
Bell continues to operate the prepaid services white label, as previously.