Type Private Website oxygen.ca | Founded 1996 | |
Headquarters Toronto, Ontario, Canada Key people Marawan El-Asfahani - Managing Principal
Alex Wigington - Principal, Creative Director
industry = Integrated Marketing Communications | ||
Oxygen Design Agency is a full-service, integrated marketing company with its head office located in Toronto, Canada. The firm has approximately 16 employees.
Company profile
Founded in 1996 by Alexandra [Alex] Wigington and Marawan El-Asfahani, the agency has grown to provide design and marketing services to accounts throughout North America. Within 30 days of opening, Oxygen landed accounts with Westin Hotels and Resorts, TD Bank and Nike Canada. The following year the agency added several clients in high tech and retail such as AVID Technology, Sprint, Syndesis and Microsoft. Alexandra is an advisor to the Graphic Design department of George Brown College, which was ranked one of the top 20 design schools in the world by Business Week Magazine. In the October 2007 issue of Strategy Magazine, Oxygen was referred to as a 'hot' design agency.
In 2000, Oxygen was selected as a preferred marketing supplier to Oracle Canada, specializing in B2B direct mail and event marketing. Oxygen is the agency of record to St. Andrews College, an independent boys school located in Aurora, Canada. In addition, Oxygen has been an authorized marketing supplier to the Liquor Control Board of Ontario [LCBO] since 2003 and has produced a number of award-winning retail campaigns for this organization. Notably, "Whisky Generation" had won Silver at the 2007 Canadian Marketing Association Awards. In that same year, Oxygen was hired by Adidas USA to create a global retail campaign for the company's "Equipment" clothing line. This campaign was photographed in Las Vegas and featured retired Tennis champion, Andre Agassi.
In early 2007, Marawan El-Asfahani took a 10-month secondment from Oxygen to launch an IPTV [Internet Protocol Television] business called BroadShift Inc [formerly SHIFTV Inc]. As Vice President of Marketing and Channel Acquisitions, Marawan built a 14-vertical marketing strategy and brand platform. He also acquired the internet rights to over 45 International television channels which included Al Jazeera, Rotana, MBC and RTP. He launched Sky Angel Christian programming in Canada within 45 days of acquiring the internet rights to their over 30 television and radio channels.
In early 2013, Oxygen Design Agency, AmoebaCorp and Apparatus Inc. joined forces to create Jacknife Inc.