The organising vision (OV) is a term developed by E. Burton Swanson and Neil Ramiller that defines how a vision is formed, a vision of how to organize structures and processes in regards to an information systems innovation. Images and ideas about an innovation from a wider community are brought together. The vision can often be characterised by buzzwords. While these are often seen as hype, they can be useful in giving a title to an organizing vision.
The vision serves three key functions:
- Interpretation: explaining why the innovation exists and is relevant
- Legitimisation: giving reasons and supporting stories about why an organization should go for it
- Mobilisation: mobilizing the community and the information systems world to get involved - not just organisations, but journals, vendors, consultants, etc.
Features of The Organizing Vision
References
Organizing vision Wikipedia(Text) CC BY-SA