Founded 1993 | Parent organization Omnicom Group | |
CEO David Shulman (18 Jul 2012–) Headquarters San Francisco, California, United States Founders Cliff Skolnick, Jonathan Nelson, Brian Behlendorf, Matthew Nelson Profiles | ||
Organic, Inc. is an interactive advertising agency headquartered in San Francisco with additional offices in Troy, MI, New York City, London, and Los Angeles and is a part of the Omnicom Group Inc. and a member of BBDO Worldwide.
Contents
History
One of the original interactive agencies, Organic was founded by Jonathan Nelson, Brian Behlendorf, Cliff Skolnick and Matthew Nelson in 1993.
The firm developed the software product that became the web analytics company Accrue.
The firm completed an initial public offering in February 2000 under the ticker OGNC, but like many dot-com companies, was adversely affected when the Dot-com bubble burst and drastically reduced its size. It was re-privatized in 2001, and in 2003, became a wholly owned subsidiary of advertising holding company Omnicom Group.
Marketing Intelligence
The firm uses a proprietary set of analytics tools to forecast future sales. One client of this service was Chrysler.
Notable Work
Among its notable work was their launch, in the spring of 2010, of the “Break the Cycle” campaign, a CPG launch for the "U by Kotex" brand built around social media.
The firm also did work with The Meth Project. The campaign included TV, radio, out-of-home, social and digital components, including an immersive online experience at www.MethProject.org in an effort to counter meth addiction.
Current Clients
Hilton Worldwide, Procter & Gamble, Intel, Kimberly-Clark, Specialized Bicycle Components, The Meth Project, The Hartford, Visa Inc., Walmart, Nike, Inc., The British Library, Hasbro, The J.M. Smucker Co., Pepsi, Constellation Wines, BBC
Awards
Organic won advertising awards for the U by Kotex campaign in 2010-2011, including three Effies, two ARF Ogilvy awards (including a Grand Ogilvy in Research Innovation), a Forrester Research Groundswell award and more.