Introduced 1997 | Product type Cereal | |
 | ||
Owner Post Cereals
Kraft Foods Country Oreo Headquarters, New Jersey Discontinued 2005(USA) 2007 (Globally, available in South Korea) Markets Worldwide (1997-2007)
South Korea (2003-2014, 2016-) | ||
Oreo O's is a breakfast cereal made by Post Cereals which consisted of Oreo-flavored O-shaped pieces of cereal. As of 2002 the cereal got a new recipe with real creme filling. A variation of Oreo O's called Extreme Creme Taste Oreo O's contained Oreo filling flavored marshmallows.
Contents
The cereal was launched in 1997 and discontinued in 2007 everywhere outside South Korea.
International availability
Although unavailable for purchase in the United States, for a time Oreo O's were still produced and available in South Korea, with boxes of this product being available for international purchase on eBay. Korean food manufacturer Dongsuh Foods was established as a joint venture of General Foods and Dongsuh Companies Inc., and was licensed to produce Post Foods cereals in Korea. When Kraft Foods acquired General Foods, half of Dongsuh Foods' stock automatically became property of Kraft, thus making Dongsuh Foods the only company with both licenses required to make Post Foods and Oreo O's. The product was recalled in 2014 due to Dongsuh having intentionally diluted E. coli-contaminated product with normal product. In September 2016, Dongsuh resumed selling Oreo O's within South Korea. It is believed that the subsidiary company of Post, Malt-O-Meal, has continued selling the cereal in the United States. However, it doesn't use the Oreo name, and is instead called "Cookies & Cream".
Advertising
Several advertisements were run on television for Oreo O's. The variation Extreme Crème Oreo O's had its own television commercial that displayed marshmallows with a humanoid shape, dancing around. The advertisement promoted the Extreme Crème Oreo O's variation as more chocolatey in taste, and more creamy.
