Location Worldwide First awarded 2012 | Presented by Oprah Winfrey Official website Website | |
Sponsored by Oprah Winfrey Network
O: The Oprah Magazine | ||
Oprah's Book Club 2.0 is a book club founded June 1, 2012 by Oprah Winfrey in a joint project between OWN: The Oprah Winfrey Network and O: The Oprah Magazine. The Club is a re-launch of the original Oprah's Book Club, which ran for 15 years and ended in 2011, but as the "2.0" name suggests, digital media is the new focus. It incorporates the use of various social media platforms (Facebook, Twitter) and e-readers that allow for the quoting and uploading of passages and notes for discussion, among other features.
History
The book club was announced June 1, 2012. Critics at the time pointed out that her online audience was not as large as it was previously with network television, and the new club would be a test if she still had the "The Oprah Effect" with the reading public to create hits as before. As the New York Times Book Review reported a few months later, in the August 19 issue, Cheryl Strayed's Wild had dropped off the New York Times Best Seller List by May 20, but after its selection by Oprah in early June, it reached #1 Non-fiction by July 15, and stayed there for many weeks, thus, said the Times, confirming the "Oprah Effect" still worked.