Trisha Shetty (Editor)

Online panel

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An Online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.

Contents

A panel can be distinguished from a database in the following ways:

  • Its members are asked to provide additional information about themselves and their household, such as demographics, ownership and lifestyle information
  • an ongoing relationship exists with the panel brand
  • there is often a systematic reward mechanism unique to the panel
  • the members do not receive direct marketing messages as a result of their membership." (Ace Glossary)

    • Online panels could be for B2C or B2B. In B2B panels, a selective group of panelists will be involved like "retail owners panel" which would have retail owners as panel members.

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    References

    Online panel Wikipedia
    (Text) CC BY-SA


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