Released July 2, 2007 Label Arista Nashville | Genre Country | |
Format CD single, music download Length 4:56 (album version)
3:50 (single version) Writer(s) Chris DuBois
Kelley Lovelace
Brad Paisley | ||
"Online" is a song co-written and performed by American country music artist Brad Paisley. It was released in July 2007 as the second single from the album 5th Gear. The single is Paisley's ninth overall Number One single on the Billboard Hot Country Songs charts, as well as his fifth consecutive Number One. In addition, the song's music video won a Video of the Year award for Paisley at the 2007 Country Music Association awards. Paisley wrote this song with Kelley Lovelace and Chris DuBois.
Contents
Content
"Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically MySpace. Here, the song's protagonist is a geek who lives at home with his parents, holds a job at the local Pizza Pitt pizzeria, and claims limited success in the dating world. Actually "five-foot-three and overweight", a fan of science fiction, and a mild asthmatic, the main character has an account on MySpace. There, he assumes a much more desirable personality: "Online, I'm out in Hollywood / I'm six-foot-five and I look damn good / I drive a Maserati / I'm a black-belt in karate / And I love a good glass of wine". Later in the song, he claims to live in Malibu, California, have a sexy, finely sculptured body, and pose for Calvin Klein Inc. and GQ. The fictitious alternate personalities make the geek claim that he is "so much cooler online". The album version of the song ends with a marching band playing the melody of the chorus, a reference to an earlier line where the protagonist claims to play tuba in a marching band.
Critical reception
Kevin J. Coyne of Country Universe gave the song an F rating. He considered the song a form of bullying because of the contrast between Paisley's superstar status and the unpopularity of the character in the song. Coyne added, "[W]hat Brad is doing here isn’t comedy. It’s sport." Allmusic critic Stephen Thomas Erlewine described the song more favorably in his review of 5th Gear, saying, "[It's] an obvious joke that comes just a bit too close to bullying, but he saves himself with his smarts — not just verbal[…] but musical, as he ends it with a marching band that delivers an aural punchline set up by the words."
Background
The music video is directed by actor Jason Alexander, who also plays the geek in the song's music video; William Shatner and Estelle Harris play his parents. Patrick Warburton has a cameo as a car dealer, Shane West has a cameo as a photographer, and Maureen McCormick is featured as the geek's next door neighbor. The marching band from Brentwood High School in Brentwood, Tennessee (who also perform at the end of the album version) makes an appearance at the end, and country music artists Taylor Swift and Kellie Pickler appear as Paisley's backup dancers. The concert portions of the video were shot at the White River Amphitheatre in Auburn, Washington, during Brad Paisley's tour, during which Swift and Pickler served as opening acts. The Matrix digital rain can be seen falling on the screen behind the band's performance.
Plot
In one part of the video, the geek's parents get into an argument over the father creating a MySpace online profile for himself. The mother intends to, in turn, create one for herself, after becoming infatuated with Paisley after seeing him performing the song. "And he can sing!", she says to the father. "I can't sing?" the father inquires. "No!" she snaps back. The father then acts hurt, a tongue-in-cheek reference to William Shatner's own long-mocked music career. Later on, during the final scene of the music video, the mother tells Paisley "marching band music makes me...hot", to which Paisley stares at the camera in horror.
Notes
William Shatner previously made a cameo spoken appearance in the final hidden track (known as "Shatner Says Goodbye") on Paisley's album Time Well Wasted.
Shatner and Alexander also appeared in the video for Paisley's 2003 song "Celebrity." At one point in the "Online" video, the character played by Paisley and Alexander is seen watching the music video for "Celebrity" on a computer. Also, Paisley's previous number 1 hit, "Ticks" is heard playing at a party in the first few seconds of the "Online" video.
The song's video became the first ever country music video to reach Number One on the iTunes video sales charts. In 2007, the video also won a Video of the Year at the 41st CMA Awards.
Brad Paisley held a contest allowing all the computer nerds and "cyber geeks" to direct their own videos for "Online". He chose the winner on July 31. The winning videos were announced July 31 in a format copying the opening crawl from Star Wars.
Harris and Alexander previously played mother and son on Seinfeld, while Warburton was a frequent recurring character on the show.
Personnel
As listed in liner notes.