One Woman: The Ultimate Collection

One Woman: The Ultimate Collection is a compilation album released by American R&B singer Diana Ross on EMI in 1993. The single-disc collection was the alternative to Ross' 1993 four CD box set, Forever Diana: Musical Memoirs, which was a 30th anniversary commemorative of her hit making years in three decades including work with The Supremes. This collection was similar featuring both Supremes hits and solo hits.

It became Ross' best-selling album in the United Kingdom selling over 1,200,000 copies certifying the album quadruple platinum there and peaked at number one on the UK album charts for two weeks, not in sequential order dominating the holiday week of 1993. The success of this release in the United Kingdom meant that Diana would embark on her most extensive tour of Great Britain after 30 years of touring in that market since her maiden tour with The Supremes on "The Motortown Revue" in 1963. The tour soldout 29 concerts on that continent alone. (In fact, Diana and her then husband, Arne Naess resided in London for most of the early 1990s as the shipping magnate's corporate entities were based there).

The album was first introduced to the United Kingdom, Europe and International markets with an inventive four week sequential advertising buy before its release, on prime time television. The first week began with a shot of her legs laying down and a music sound bed that included the just released new single "Chain Reaction 1993", the second week you saw her mid-torso and teaser quotes inviting the viewer to guess who it was though the music gave huge cues of her next single "The Best Years of My Life", the third week the upper torso was now visible and more familiar music sound bed made it almost impossible not to know who it was. The final week, days before the album's commercial release, you saw Diana in a full, sensual Albert Watson photo shoot lying down and a megamix of her biggest hits. This proved to a hugely successful creative campaign for which EMI International received lots of praise. According to Soundscan, this collection sold over 275,000 in the United States despite never making the charts there.