Name Omer Cid | Role Talent manager | |
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Awards Grammy Award for Best Tropical Latin Album People also search for Cachao, Alex Arias, Waldy Dominguez, Christian Thomas, Daniel Palacio, Nelson Albareda | ||
Omer Pardillo Cid │ Humildad, pasión y mucho talento
Omer Pardillo Cid is a GRAMMY, Latin GRAMMY and EMMY-winning producer and talent manager. He began his career in 1992 in the Media Relations Department at RMM Records in New York City. At RMM, he handled publicity for celebrities, such as: Celia Cruz, Marc Anthony and Tito Puente.
In 1998, he became the manager of Celia Cruz handling business, creative and personal aspects of her career Pardillo-Cid was responsible for negotiating the most important recording deal in Celia Cruz' career with Sony Music Entertainment. This relationship with Sony proved to be a key creative development in the singer's career: she earned three Grammys and four Latin Grammys and embarked on the most successful part of her legendary career. In 2002 he founded The Celia Cruz Foundation, a not-for-profit organization with the purpose of providing scholarships for children studying music and to keep "The Queen of Salsa" legacy Project, an organization which celebrates Cruz’s accomplishments and which keeps the Queen of Salsa’s legacy alive.
In 2006 Pardillo Cid became the Vice-President of Entertainment for Eventus, an experiential marketing and entertainment firm based in South Florida, where he works with artists like Cuban-singer Lucrecia, Willy Chirino, Cachao's Mambo All Stars and Celia Cruz All Stars. He is a key component in programs which partner Eventus with Univision and the Latin Recording Academy, among many others. He hosts a weekly radio show "Azucar!, Celebrating the legacy of Celia Cruz", on SiriusXM by National Latino Broadcasting LLC. He is also the sole executor and representative of the Celia Cruz Estate.
In 2011, Pardillo Cid was awarded a Latin Grammy as a producer for Cachao: The Last Mambo in the category of Best Tropical Traditional Album. Also in 2012, he won a Grammy,for "The Last Mambo" in the category of Best Tropical Latin Album.
In 2014, he won an Emmy Award for the television special “Sígueme el Reality Celia Cruz”. Mr. Pardillo divides his time between Fort Lee, New Jersey and Coral Gables, Florida, with his son Anton.