Type Private Headquarters Reno, Nevada | Founded Caldwell, Idaho (1961) Website www.popntop.com | |
Industry Movie Theatres, Foodservice & Retail Products Butter, vegetable fats and oils | ||
Odell’s is a supplier of popcorn topping and popping products to the concession industry in the Americas. The company’s concession product line includes a Real butter topping, a margarine topping and a variety of popping oils. The company’s non-concession product line includes a variety of butters that extends beyond concession products to include a product line called Chef’s Butter sold to restaurants and retailers.
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Odell’s History
The company was started by Virgil Odell. Virgil Odell owned several theatres in Idaho in the 1960s. At the time theatres were using creamery butter, or stick butter as we know it today, to put on top of popcorn. The problem with creamery butter is that it needs to be refrigerated and when melted it separates into water, milk solids and butterfat so it had to be constantly stirred before being put on the popcorn. Virgil discovered a process used by the military to remove water and milk solids from butter. This process enabled butter to be shipped overseas without refrigeration or special handling. This process led to the introduction of Odell’s Anhydrous Butterfat for the use on theatre popcorn, it was an immediate success with theatres. On January 31, 1961, Odell Concession Specialty Co., Inc., was formed. On October 27, 1979, Virgil Odell died. Arthur R. Anderson assumed the duties of the President with 51% ownership in Odell Concession Specialty Co., Inc., the other 49% was split between three other individuals. At the time Odell Concession Specialty Co., Inc., consisted of five theatres and what is commonly referred to as ‘the Butter Company’. Within five years of Virgil’s death the company was split up and the three share holders chose to own and operate the theatres and Art Anderson became sole proprietor of what is now called Odell’s, ‘the Butter Company.’ In 2001 Art Anderson sold Odell’s to his son Arthur M. Anderson and his wife Vikki B. Anderson