Theme music composer Augusto Martelli Composer(s) Augusto Martelli Original language(s) Italian First episode date 21 December 1983 Number of seasons 21 | Opening theme "Hey, it's okay!" Country of origin Italy No. of seasons 21 Final episode date 13 April 2001 Number of episodes 3,466 | |
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Networks Canale 5, Italia 1, Rete 4 Presented by Gigi Sabani, Iva Zanicchi, Emanuela Folliero, Maria Teresa Ruta Similar La Ruota Della Fortuna, Drive In, Casa Vianello, Fantastico, The Price Is Right |
OK, Il Prezzo è Giusto! ("OK! The Price Is Right") is an Italian adaptation of the American game show The Price Is Right that aired on Italia 1, Canale 5 and Rete 4. It was hosted by Gigi Sabani, Iva Zanicchi, Emanuela Folliero and Maria Teresa Ruta. It first premiered on 21 December 1983 and canceled on 13 April 2001. The show used similar gameplay format to the American version, although at the two last seasons altered the format to use the British One-Player showcase format.
Contents
Pricing Games

The name of the original pricing game in the US version is given in parentheses. Many of these follow the same rules and gameplay as the US version; for details, see List of The Price Is Right pricing games.

OK! Exclusives
Showcase Showdown

The Big Wheel in the Italian version is played the same as in the US version (after expanded to 1 hour in 1975). The bonus for 100 points in one or two spins is £1,000,000 (€516.46). After 2 SCSDs, the two winners must play a spin-off to determine who will play the Showcase.
Showcase

The showcase was largely played like the American Version, hoping that the contestant make the closest bid without going over, and awarding both showcases to a player who came within ₤100,000. Between 1999 and 2001, the showcase was played in the same way of the UK/European version, with random ranges between ₤500,000 (€258.23) and ₤2,500,000 (€1291.15), hoping that their bid fell within the selected range of the actual price without going over.