Editor Sally Eyden Publisher Adrian Booker | Frequency Weekly Year founded 1996 | |
 | ||
Categories Celebrity, Gossip, Entertainment Circulation 126,921 (ABC Jul – Dec 2015)
Print and digital editions. | ||
NOW is a British weekly entertainment magazine.
History and profile
NOW was launched in late 1996 as a less serious, more gossip-oriented magazine aimed at women. A series of high-profile celebrity relationships, such as between David and Victoria Beckham, and Jennifer Aniston and Brad Pitt provided ample material, while reality shows such as Big Brother and Pop Idol grew popular at just the right time to help fill pages. NOW is published by IPC Media Limited (now Time Inc. UK).
It is a mix of celebrity news, gossip and fashion and is primarily aimed at women. It also features movie and music reviews, real-life stories, shopping and style feature together with major celebrity interviews.
The magazine had a circulation of 196,726 copies in the second part of 2013. Now's circulation fell to 126,921 in the second half of 2015.