Type Private Headquarters Oklahoma city, OK | Industry Apparel Founded 2001 | |
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Not of This World (abbreviated as NOTW) is a Christian based apparel company that caters to younger generation Christians.
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History
NOTW was founded in 2001 by Aurelio F. Barreto III, founder and former CEO of Dogloo Inc. In 2015, the company was purchased by Mardel Christian Bookstore and moved its headquarters to Oklahoma City, Oklahoma.
Origin of the phrase
The phrase "Not of this World" comes from The Gospel of John. According to John, before Jesus was arrested, he prayed for his disciples, and in that prayer he said "I have given [my disciples] your word and the world has hated them, for they are not of the world any more than I am of the world. My prayer is not that you take them out of the world but that you protect them from the evil one. They are not of the world, even as I am not of it. Sanctify them by the truth; your word is truth." (John 17:14-17)