Nice Ideas was a video game company based in France.
Originally a part of Mattel Electronics, they were sold to an unknown company after the video game crash of 1983. Mattel was not allowed to shut down Nice Ideas like the rest of Mattel Electronics due to French law. It is believed Nice Ideas continued making new, unreleased games such as Pizzatime and Masters of the Universe during this time.
At the time of the shutdown, Mattel Electronics sold the rights to Illusions, BurgerTime, and Bump 'n' Jump to Coleco.
References
Nice Ideas Wikipedia(Text) CC BY-SA