Girish Mahajan (Editor)

Never Ever (Ayumi Hamasaki song)

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Released
  
March 7, 2001

Label
  
Avex Trax

Length
  
50:52

Format
  
Japan: CD Single;United States: Digital single

Genre
  
Pop rock, alternative rock

Writer(s)
  
Ayumi Hamasaki (lyrics) CREA (music)

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.

Contents

Information

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsements

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.

Track listing

  1. "Never Ever" (Original Mix) – 4:41
  2. "Never Ever" (Yuta's prayer mix)
  3. "Seasons (H-H Remix)"
  4. "Never Ever" (Project O.T. MIX)
  5. "Never Ever" (Laugh & Peace MIX)
  6. "Never Ever" (Empty Pot Shuttlecock Wood)
  7. "Evolution" (Ayu Can Hear U Mix)
  8. "Never Ever" (nicely nice hot stab remix)
  9. "Never Ever" (tears of aquarius mix)
  10. "Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

  • March 9, 200: Music Station
  • March 10, 2001: CountDown TV
  • March 19, 2001: Hey! Hey! Hey!
  • Charts

    Oricon Sales Chart (Japan)

  • RIAJ certification: 3× Platinum
  • References

    Never Ever (Ayumi Hamasaki song) Wikipedia