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Nestl dibs commercial bid
Nestlé Dibs is the name of chocolate-covered vanilla ice cream bite size frozen snacks created by Nestlé. The product currently comes in two variations: A regular “chocolate coating” and a Nestlé Crunch coating. At one point 10 varieties were available. Nestle Dibs are produced by Nestle in conjunction with Breyer's Ice Cream (marketed as Edy's in the midwest and eastern US).
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Product History
Nestle Dibs were first introduced to the market in 2004. In 2005, Dibs was declared the "Best New Product of 2005" by Frozen Food Age, Dairy Foods Magazine, and Food Technology News.
Within the first 6 months of 2005, Dibs had over $40 million in sales.
Product Availability
Nestle Dibs are sold in 4oz and 9oz tubs. Value packs of 22.7oz are also available.
References
Nestlé Dibs Wikipedia(Text) CC BY-SA