Naoya (written: 直也, 直哉, 直弥 or 尚弥) is a masculine Japanese given name. Notable people with the name include:
Naoya Gomoto (郷本 直也) (born 1980), Japanese actor
Naoya Hatakeyama (畠山 直哉) (born 1958), Japanese photographer
Higonoumi Naoya (肥後ノ海 直哉) (born 1969), Japanese sumo wrestler
Naoya Ishigami (石神 直哉) (born 1985), Japanese footballer
Naoya Iwahashi (岩橋 直哉) (born 1979), Japanese voice actor
Naoya Kikuchi (菊地 直哉) (born 1984), Japanese footballer
Naoya Kondo (近藤 直也) (born 1983), Japanese footballer
Naoya Masuda (益田 直也) (born 1989), Japanese baseball player
Naoya Ogawa (小川 直也) (born 1968), Japanese judoka, professional wrestler and mixed martial artist
Naoya Okane (岡根 直哉) (born 1988), Japanese footballer
Naoya Saeki (佐伯 直哉) (born 1977), Japanese footballer
Naoya Sakamoto, Japanese sprint canoeist
Naoya Shibamura (柴村 直弥) (born 1982), Japanese footballer
Naoya Shiga (志賀 直哉) (1883–1971), Japanese writer
Naoya Tamura (田村 直也) (born 1984), Japanese footballer
Naoya Tomita (冨田 尚弥) (born 1989), Japanese swimmer
Naoya Tsukahara (塚原 直也) (born 1977), Japanese artistic gymnast
Naoya Uchida (内田 直哉) (born 1953), Japanese voice actor, actor and singer
Naoya Umeda (梅田 直哉) (born 1978), Japanese footballer
Naoya Wada (和田 直也) (born 1986), Japanese composer