Naming firms

Unlike their full service marketing counterparts, naming firms specialize entirely in the linguistic art and science of product and company onomastics.

Naming firms create multiple lists of brand name candidates, suggested tag lines and/or positioning statements, the domain name status of each name, and (depending on the firm), logo design/corporate identity. Some agencies also include market research and consumer focus group testing.

Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities.