Original author(s) Initial release 2005 Operating system | Developer(s) MyFitnessPal, Inc. Development status Active | |
Type Health informatics, Physical fitness | ||
MyFitnessPal is a free smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and uses gamification elements to motivate users. In a Consumer Reports diet rating, MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, "maintenance, calorie awareness, and food variety".
In February 2015, Under Armour acquired MyFitnessPal.
History
In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.
On February 4, 2015, MyFitnessPal was purchased and acquired by athletic apparel maker, Under Armour, for $475 million. MyFitnessPal had 80 million users at the time.
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. According to Mike Lee, the premium service allows subscribers "to make custom reports, to dig deeper into the nutrient density of the food, and to customize the measurements used to plan their meals."