Country Philippines | Founded 1995 (as Star Radio) | |
Type Broadcast radio network Availability Regional (before July 8, 2013)
Nationwide (since July 8, 2013) Slogan "ABS-CBN, For Life!" (1999-2001)
"My Only Radio, For Life!" (2001-2015)
"My Only Radio, Nationwide" (2015-present) Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City | ||
MOR (My Only Radio For Life!) is the FM radio network of ABS-CBN.
MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.
Despite its recent changes, programming for its Manila station remains under ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630; programming for MOR's provincial stations remained under management of the company's Regional Network Group division.