Owner Mr. Zog | Country United States | |
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Mr. Zog's Sex Wax is a Carpinteria, California, brand of surfwax manufactured for use on surfboards. This wax is rubbed on the top surface or "deck" of a surfboard to allow traction and grip for the surfer.
Contents
Mr. Zog's Sex Wax was first produced by Frederick Charles Herzog, III (Mr Zog) and chemist Nate Skinner in 1972. Hank Pitcher designed their original logo.
Due to the product name, promotional materials such as bumper stickers and t-shirts became extremely popular, even among those who had never ridden a surfboard. Their slogans, such as "The best for your stick", included innuendos of non-surfing uses. The materials confirmed their counterculture status by being banned from schools and amusement parks.
Different wax formulations are sold under the names: "Quick Humps", "Really Tacky", and "Navel Wax".
Market expansion
A snowboard wax is sold by Mr Zog's, which is applied to the bottom of a snowboard to reduce friction between the snowboard and the snow. One variety is melted and applied to the bottom of the snowboard, another variety is rubbed on as a cold wax.
Mr. Zog's Sex Wax is also sold to ice hockey players. The wax is applied by rubbing it on over the tape on the blade of the stick. This does two things: it flattens the tape to allow a smoother shot, and it also makes the blade of the stick stickier which helps hockey players control the puck for stick-handling, passing, and shooting purposes. Also the wax is used to wick away water that collects on the blade during ice hockey sessions. In addition, some goaltenders rub the wax on the shaft of the stick to help them hold the stick when it is struck by hard shots, some of which exceed 100 MPH.