Movie packaging

In film industry terminology, movie packaging or film packaging is a type of product bundling where a top level talent agency starts up a film or television project using writers, producers, directors and/or actors it represents, before giving other agencies a chance to submit their clients for the project. For this service the agencies negotiate a so-called packaging fee, a commission paid to the talent agency.

Movie packaging is frequently done by the major talent agencies like Creative Artists Agency, ICM Partners, United Talent Agency and William Morris Endeavor.