Mompreneur is a neologism defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
The term has a dedicated section on Entrepreneur magazine's website. There is also a Canadian magazine devoted to the topic, The MOMpreneur Magazine. A 2011 MSNBC article declared the rise of the mompreneur to be a hot trend in the small business sector.
Investopedia adds that "mompreneurs are a relatively new trend in entrepreneurship, and have come to increase prominence in the internet age, with the internet allowing entrepreneurs to sell products out of the home rather than relying on foot traffic to brick-and-mortar business.
U.S. News & World Report tries to dispel the myths about the mompreneur movement, including the belief that an innovative product idea will lead to easy money.
Other examples of mompreneur coverage by major news outlets include the nationally syndicated weekly advice column "Ask the Mompreneur" published by The Charlotte Observer website, the city's largest daily publication.