City Kuala Lumpur | Broadcast area Malaysia and Singapore | |
Slogan Playing you the 90's and now Frequency Varies depending on its region First air date January 1997; 20 years ago (1997-01) Format Talk, hot adult contemporary | ||
MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 34.
Contents
According to GIK Pengukuran Pendengaran Radio (Wave2 2016) , Mix FM recorded an increase of listeners to reach 700K listeners.
History
Mix FM, alongside sister channels Hitz FM and LiteFM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.
Originally, the radio station mainly focused on 1980s and 1990s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s and 1990s music has been moved to its sister station, LiteFM.
Current announcers
Frequencies
The radio station is available Malaysia-wide through these frequencies:
The station is also available on the Astro satelite TV service through channel 855.