Mipsterz (short for Muslim Hipsters) are a group of primarily young Muslims in their 20s and 30s (and a subset of the Millennials) who have evolving views on religion, identity and culture. The Mipsterz nickname was started by an animated debate on Twitter using that hashtag.
"The 'Mipsterz' first began as a satirical, thought-generating jab at corporate culture and evolved into a limitless collective that empowers individuals to find coolness in themselves and share their God-given gifts with all. You see, hipster rule number 1: never self-identify as a hipster—namely, because these labels are a social constructed means of typecasting limitless beings. But let’s be honest, (and this is where the tongue-in-cheek ethos of Mipsterz enters), you are a hipster."
The group has published various videos, including a controversial music video for Jay-Z's "Somewhere in America", original programming such as Hot Sauce x White Sauce, and the concert series SUNDAYS/cool