Neha Patil

Microsoft adCenter Analytics

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Microsoft adCenter Analytics (codenamed Gatineau) was Microsoft's web analytics solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics. It competed with Google Analytics and was tied to Microsoft adCenter in the same way Google has tied Google Analytics to Google Adwords. This had led to some complaints by webmasters, due to a five dollar fee for sign up, compared to the lack of cost to use Google Analytics.

Features included:

  • Click and visitor tracking
  • Marketing campaign reporting
  • Conversion tracking
  • Demographic and geographic segmentation
  • In March 2009, Microsoft announced that adCenter Analytics would be discontinued. Existing accounts would be operational till the end of 2009.

    References

    Microsoft adCenter Analytics Wikipedia


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