Industry Online gambling Net income 11.76 mln € (2009) Headquarters Benevento Founded 1996 | Revenue 248.67 mln € (2009) Website www.microgame.it Founder Fabrizio D'Aloia Type of business Joint-stock company | |
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Key people Fabrizio D'Aloia (President & CEO)
Massimiliano Casella (Marketing & Sales Director) | ||
Microgame S.p.A. is an Italian online gambling joint-stock company. The company operates both as an application service provider and developer of online platforms and integrated systems of service, and through the online community People's Poker Network, which is made of more than 130 online partners in all Italy and counts more than 1.5 million gaming accounts.
Microgame has around 30% of Italian online poker market (as of October 2010) and 27.1% of online sports betting market (9.4% of overall sports betting market, as of July 2010). Major shareholders in the company are private equity firms Monitor Clipper Partners and TPG Growth.
History
Microgame has been founded in 1996 by Italian engineer Fabrizio D'Aloia. Company's main activity was web applications development.
In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian service provider in the field, and expanded services forniture also in Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom. Between 2006 and 2007 (in this year, Microgame became a joint-stock company), enters the online horse racing betting and online instant lotteries markets.
In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released; in May, launches the new integrated platform for members of the Microgame's network; in July, is officially launched the People's Poker Network, followed a few months later by a new online gaming portal, after the regulation of online poker (September 2008).
2009 is a year marked by an exponential growth: overall gathering from betting exceeded 1 billion euros; revenues exceeded 248 million euros, producing a net income of 11 million euros. Microgame also established an online poker "pro" players team, the People's Poker Team Pro, launched a new platform for online blackjack and the first People's Network live event: the People's Poker Cruise (December 12–15, 2009), a Texas Hold'em tournament held on a cruise ship on the Civitavecchia–Barcelona route.
In 2010, Microgame launched another live tournament, the People's Poker Tour, made of four legs to be held in four different venues: Kranjska Gora, Slovenia (April 9–12, 2010); Budapest, Hungary (June 9–12, 2010); Budva, Montenegro (September 15–18, 2010); and Nova Gorica, Slovenia (November 29-December 5, 2010). More, also the new platform for online bingo is launched.