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MicroScope

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Editor  Simon Quicke
Frequency  Monthly
First issue  September 1982
Categories  Computer magazine
Circulation  22,275
Final issue  March 2011

MicroScope is a magazine for computer manufacturers, distributors and resellers within the ICT channel which was founded in 1982.

In March 2011 owners Reed Business Information sold MicroScope and its sister title ComputerWeekly to TechTarget and the print edition ceased publication.

At the last BPA Worldwide audit in 2008, the circulation figure stood at 22,275 (BPA June 2008).

Following the closure of the print edition, MicroScope is now available only online and in a monthly digital format.

Topics covered within the magazine include news and analysis and assessments of issues within the marketplace. The classic audience for the magazine work within the 'two-tier' channel either in distribution or at a reseller. The readership includes volume distributors, value-added distributors, resellers, VARs, ISVs and technology consultants.

Over the past 28 years the channel has matured and continues to go through a process of consolidation. During the time the magazine has been publishing computers have become mainstream and the concept of the microcomputer is now fundamentally accepted in both workplace and home.

Microscope ACEs

The MicroScope Awards for Channel Excellence (MicroScope ACEs) begun in 2007 with the aim of rewarding the achievements of resellers and distributors across the channel.

Over the last three years the awards have grown and established themselves as one of the leading industry awards. The awards usually take place in late May or early June in central London with the entry process kicking off around October or November.

The awards are judged by a panel of industry experts including analysts, independent consultants and editorial staff from MicroScope. The shortlist drawn up by the judges is then posted online with the readership of the magazine then given an opportunity to vote for the winners.

Following the sale of MicroScope to TechTarget, the 2011 awards were postponed.

References

MicroScope Wikipedia


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