MIM stands for Music Industry Manual. It was founded in 1996 by James Robertson and in its first year was called The Promoter's Handbook. The Promoters Handbook was a reference manual for the dance music industry including DJs agents, nightclubs and unusual venues, promoters, flyer designers. The following year its title was changed to give it a broader appeal.
It still caters for the dance music industry, but is now fully international with over 100,000 contacts from countries as remote as Azerbaijan to developed nations. Whilst the focus is still on DJ and club culture it has over 100 categories including bar designer, music lawyers, event management.
References
MiM Wikipedia(Text) CC BY-SA