Website www.merkleinc.com Founded 1971 | Headquarters Balti | |
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Key people David Williams CEO
Tim Berry President, Merkle Europe Products DataSource
Connected Recognition
MerkleOne
MerkleInsights
Merkle Data Cloud
ResponsiveJS Services Consulting
Marketing Technology
Data & Analytics
Digital Agency Services Revenue $585 million USD (2016) Number of employees 3,400+ (2016)
450+ advanced-degreed statisticians
650+ digital experts
800+ marketing technology professionals
100+ creative resources Type of business Part of Dentsu Aegis Network Subsidiaries Axis41, Impaqt, Analytici, Periscopix Limited Profiles | ||
Merkle Group Inc. (also called "Merkle") is a privately held performance marketing agency specializing in data-based marketing solutions.
History
Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press.
The current Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, becoming the company’s 24th employee. Merkle has grown revenue from $3.0 million in 1988 to $435 million in 2015, and has evolved from a database marketing firm into a full-service performance marketing agency. In 2015, Advertising Age ranked Merkle as the 10th-largest and fastest growing CRM/Direct Marketing network in the world; the fourth largest US search marketing agency, and the largest independent agency in digital, CRM/data and search. Merkle was recognized as a database marketing leader by Forrester Research Inc. in its "Buyer’s Guide to Database Marketing Service Providers," and is a member of "top 10." Merkle was recognized as a market leader by Forrester in 2003, 2006, 2007 and 2015.