Megalomania (Aqua album)

Background

After their split in 2001 Aqua announced their comeback on October 26, 2007 during a press conference. During the summer of 2008 Aqua played eight concerts in eight different cities as part of the one-day music festival Grøn Koncert in Denmark. On May 25, 2009 they released their first single since 2001, "Back to the 80's" soon followed by the greatest hits album, Greatest Hits. In February 2010 Aqua began working on their third studio album in Thailand. Instead of touring that year, the band focused on writing and producing the album with the desire to create the "world's best pop album". After 18 months of songwriting and more than 100 songs recorded, the band finished the album on 7 July 2011, after 12 months in the studio.

Aqua were originally set to release the album on July 14, 2011, however the release was pushed back to September 5, with the record label citing bad timing. On August 22, Aqua announced that the album would finally be released on October 3.

Music and lyrics

The album shifts from a more bubblegum pop and eurodance style to a more mature electropop and dance-pop. Aqua member Rene Dif describes the album's differences as "incredible… it’s a lot more aggressive and a lot more like full-on party dance music.” The word "Fuck" is used multiple times in the songs "Like A Robot" and "Sucker For A Superstar", and Dif says that the group was not concerned about it.

Critical reception

Unlike their other albums, reviews for Megalomania were more mixed. A major criticism of the album was for its shift to a more mature album. One of these reviews came from Jon O'Brien of AllMusic, who gave the album two and a half stars out of five, writing: "Unsurprisingly, their previous squeaky, cartoonish pop sound is nowhere to be found on this record which, with its several expletive-laden lyrics and trashy electro production reveals a much more grown-up, if not necessarily mature, new direction. [...] They now sound like every other generic dance-pop outfit out there".

Commercial performance

The album was released physically from September 30, 2011 in Denmark through selected Bilka retail outlets, three days ahead of its scheduled release date. On October 7, 2011 the album debuted at number six, with sales of 1615 copies after only three days of sale. The following week the album peaked at number two selling 2282 copies. On October 17, 2011 the album was certified gold by the International Federation of the Phonographic Industry (IFPI) for shipments of 10,000 copies in Denmark. In its third week on the chart the album fell to number twelve, selling 751 copies. The album fell out of the chart after seven weeks in the top 40. In its final week on the chart, the album charted at number thirty-three with 287 copies sold. According to the band's manager Niclas Anker, the goal was to reach platinum certification for shipments of 20,000 copies.

Singles

"How R U Doin?" was released on March 14, 2011 as the lead single from the album. The song peaked at number four in Denmark, and it has since been certified gold by the International Federation of the Phonographic Industry (IFPI) for sales of 15,000 copies in Denmark.

During their 2011 tour the band confirmed that "Like a Robot" would be released as the album's second single in the beginning of July 2011, to coincide with the album release the same month. However, on September 8, 2011 it was announced that "Playmate to Jesus" and "Like a Robot" would be released as two separate singles, with "Like a Robot" being the club single and "Playmate to Jesus" serving as the radio single. Both songs were released on September 12, 2011. The official music video to "Playmate to Jesus" premiered on September 23, 2011. The song debuted at number twenty-six in Denmark. In its second week on the chart, "Playmate to Jesus" reached a peak position of number thirteen. The song has been certified gold in Denmark for being streamed 300,000 times.

On November 5, 2011 producer Lucas Secon reported that "Like a Robot" would be released as the album's international lead single.

Track listing