Media.net is a contextual ad network which reaches more than 100 million US desktop users. The company reported a revenue of 232 million USD for the year 2015 and manages more than 450 million USD of managed ad spend. On August 22, 2016, a Chinese consortium led by Beijing-based Miteno acquired Media.net for 900 million USD. The deal is said to be the third largest ad tech acquisition ever.
More than 90% of Media.net’s total revenue comes from the US. The company has seven offices worldwide, including global headquarters in Dubai, and US headquarters in New York City.
History
Media.net is a subsidiary of the Directi Group, which Divyank runs with his brother Bhavin. Media.net tied up with the Yahoo! Bing Network to enable publishers to increase advertising revenue. Media.net has since been touted as an effective alternative to Google Adsense. Yahoo, Forbes, New York Times, Elle, Reuters, Cosmopolitan and Good Housekeeping are among sites running Media.net ads.
Ashmore Group had an investment in Media.net earlier which was marked down and later sold back to Directi.