A Media Contacts Database is a media database that is specific for people in the media, most commonly journalists. A Media Contacts Database consists mainly of a list of journalists (reporters, editors, publishers, contributors, freelance journalists, TV show anchors, radio show hosts, DJs etc.), and the media-type they work for.
A Media Contacts database usually contains the following information:
Information available may be more or less, based on the research methods of the media research company that creates the database.
Overview
The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.
A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.