Measuring Attractiveness by a Categorical Based Evaluation Technique (MACBETH)

Measuring Attractiveness through a Category Based Evaluation Technique is the goal of the MACBETH approach that was designed by Carlos António Bana e Costa, from the University of Lisbon, in cooperation with Professor Jean-Claude Vansnick and Dr. Jean-Marie De Corte, from the Université de Mons.

Contents

• Uses and applications
• Agriculture Manufacturing Services
• Energy
• Environment
• Medical
• Military
• Public Sector
• Others
• Decision Support Systems
• References

MACBETH permits the evaluation of options against multiple criteria. The key distinction between MACBETH and other Multiple-criteria decision analysis (MCDA) methods is that it needs only qualitative judgements about the difference of attractiveness between two elements at a time, in order to generate numerical scores for the options in each criterion and to weight the criteria. The seven MACBETH semantic categories are: no, very weak, weak, moderate, strong, very strong, and extreme difference of attractiveness.