Maz (born March 21, 1973) is a social media professional and Founding Director of SoAmpli, an award-winning sales and marketing platform. The SoAmpli mission is to turn sales teams into social selling stars, bridging the gap between marketing and sales. The objective is to help companies cut through the noise on social media, activating their sales team to decrease marketing cost and increase sales. The SoAmpli idea came out of Maz’s previous work on SoMazi, a boutique consultancy that has been delivering global social media strategy and advocacy programs with over 11 years of experience. In 2012, Forbes named Nadjm as one of the world’s top 50 social media power influencers.
In 2004, Nadjm set up 2Bmates, one of the UK’s first social networks, followed in 2006 by Rareface, one of the UK’s first social media agencies. In 2007, he joined BSkyB as Senior Online Community Product Manager. In 2010, Nadjm was hired as UK Head of Social Media for Ogilvy Group. Ogilvy is one of the largest and most influential communications groups in the UK – said to be UK’s leading integrated advertising and marketing communications agency.
In 2010, Nadjm was asked to join a select research team at Oxford University’s Business School to address the subject of ‘Social Media and Innovation.’ Nadjm is regularly asked to appear at seminars, conferences and on TV, including Bloomberg, RTÉ and BBC. He is also frequently featured in major publications, including The Guardian, Business Insider, The Sun, Daily Mail and the Financial Times’ FDi Magazine.
He has been a judge and advisory board member for the Shorty Awards since 2009, a start-up mentor with Seedcamp and UCL’s SMILE initiative since 2011. UCL (University College London) is one of London's leading multidisciplinary universities. Nadjm also serves as an advisory board member for the Social Media Week and SMWF events. Recently selected MIT influencer 2015, named on Forbes’ Global Top 50 lists of Social Media Power Influencers in 2012 and The Sunday Times’ Global Top 50 Social Media People in 2011.