Mayfair (cigarette)

Mayfair is a brand of cigarettes, produced by the Gallaher Group division of Japan Tobacco. The brand is available in seven versions; Fine King Size, King Size, King Size Smooth, Menthol, Superkings, Superkings Menthol and Superkings Smooth. Gallaher launched Mayfair in 1992, with the slogan "A good smoke at a fair price". The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district. By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.