Released 15 July 2016 Recorded 2015-2016 Writer(s) KT Tunstall | Format Digital download Length 4:01 | |
Label Caroline, Sony/ATV Music | ||
"Maybe It's a Good Thing" is a song by Scottish recording artist KT Tunstall. It was released as the lead single single off her fifth studio album KIN. The song was released on 15 July 2016, right after the Golden State EP and its promotional single "Evil Eye". The song was produced by Tony Hoffer.
Contents
Composition
"Maybe It's a Good Thing" was written by Tunstall in Los Angeles, like most of the album. Tunstall stated that the song was about dealing with hard things in the past, and seeing them a positive experience.
The song marks a different sound than her previous albums Invisible Empire // Crescent Moon which was folk, and Tiger Suit, which was electronic music. This time, it is a pop song. Tunstall stated in an interview with Entertainment Weekly : "The truth is, I’ve finally made peace with being a pop songwriter".
Promotion
Tunstall played the song, acoustic and live, during her intervention at the Oxford Union on 20 July 2016. She also played it during the Cambridge Folk Festival 2016.
Music Video
The clip of "Maybe It's a Good Thing" was released on 1 August 2016 through Vevo. Yoni Weisberg directed the video (he has previously worked with Band of Skulls and Courtney Barnett). The website Entertainment Weekly premiered the video along with an article, stating the video is a "kaleidoscopic confetti, diving into a psychedelic potpourri of rapid fire visuals".
In the music video, Tunstall is dancing in different, colorful outfits. She says the music seen is all about dancing; "I thought my dancing was really bad, [but] I’m a big fan of the band Jungle from London, and they always do these awesome choreographed dance videos. I love dancing, no matter how I look, and that’s how I want this whole album to make people feel, so I just did what felt good."