Founded 1996 | ||
Massachusetts Innovation & Technology Exchange or MITX is a nonprofit industry organization focused on the web and mobile and is one of New England's main Internet business and marketing associations. The organization was founded by Larry Weber and Michael Barron in 1996 to help marketers understand how digital technologies are converging and impacting the traditional and non-traditional marketing and media landscape. MITX aims to help member companies recognize future trends and provide education on how to best take advantage of the opportunities those impacts and trends represent. For this purpose, MITX offers educational programming for businesses and individuals to explore trends and provide networking opportunities and initiatives to cultivate the next generation of leaders. Its most prominent events are the annual marketing mash-up FutureM, the MITX Interactive Awards and the MITX Innovation Awards.
MITX also created the MITX Future Leaders Group (a group of eight young leaders whose spirit and drive are making an impact locally that is selected annually), is part of the Mass Tech Hub Collaborative, a group of local organizations working to promote and grow the high tech sector in Massachusetts, and is the parent organization of BIMA, the Boston Interactive Media Association. In 2010, Debi Kleiman was appointed president of MITX. The organization connects 250 member companies representing more than 7,500 professionals.