Name Marget Larsen | ||
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Marget Larsen (born: 10 Sept 1922, San Francisco - died: 10 Nov 1984) was a designer and art director who was influential in American print advertising at a time when the industry was male dominated. Her distinct illustrative and typographic style was directly influenced by the art world, particularly the works of Paul Klee.
Career
In her early career, Larsen studied with a wide variety of artists and designers, including the sculptor Robert Howard and the jewelery designer Margaret de Patta. Her love of art, particularly the art of Paul Klee, influenced her style greatly.
Larsen’s first job was in the San Francisco department store I. Magnin, and she continued to study at night at the California College of the Arts. After a promotion, Larsen worked in the creative department with advertising managers and artists creating promotional work for the department store, creating a playful environment for the store that won her acclaim. Larsen went to work with advertising innovator Howard Gossage at Weiner & Gossage. Together, they were recognised with changing the face of print advertising at the time, with projects like the paper bags for the Parisian Bakery, which was the first time paper bags had been decorated beautifully as a promotional device, to developing the first ecology ads of the 1960s.
The San Francisco Show named their design and art direction award after Larsen.
Marget Larsen died of cancer in 1984, at the age of 54.