Manufacturing Consent: Noam Chomsky and the Media

Overview

The film presents and illustrates Chomsky's and Herman's thesis that corporate media, as profit-driven institutions, tend to serve and further the agendas of the interests of dominant, elite groups in the society. A centerpiece of the film is a long examination of the history of The New York Times' coverage of the Indonesian occupation of East Timor, which Chomsky says exemplifies the media's unwillingness to criticize an ally of the elite.

Until the release of The Corporation (2003), made by Mark Achbar, Jennifer Abbott and Joel Bakan, it was the most successful feature documentary in Canadian history, played theatrically in over 300 cities around the world; won 22 awards; appeared in more than 50 international film festivals; and was broadcast in over 30 markets. It has also been translated into a dozen languages.

Chomsky's response to the film was mixed; in a published conversation with Achbar and several activists, he stated that "the positive impact of it has been astonishing to me" but people mistakenly get the impression that he is the leader of a movement that they should join. In the same conversation, he criticizes The New York Times review of the film, which mistakes his message for being a call for voter organizing rather than media critique.

Companion book

Mark Achbar edited a companion book of the same name. It features a copy of the script annotated with excerpts from referenced and relevant materials as well as several comments from Chomsky interspersed throughout. Eighteen "Philosopher All-Stars" baseball cards (as seen in the film) are also included. On the back of each card it includes a short summary of the person, some of their major works and a series of quotations attributed to the individual. The people featured as cards in the set are: René Descartes, Jean-Jacques Rousseau, Voltaire, Mary Wollstonecraft, Wilhelm von Humboldt, Pierre Joseph Proudhon, Sojourner Truth, Karl Marx, Sitting Bull, Rosa Luxemburg, Peter Kropotkin, Emma Goldman, Gandhi, Martin Luther King, Jr., Bertrand Russell, Michel Foucault, and Avram Noam Chomsky. The book made the national bestseller list in Canada.

The first half of the book, hyperlinked to the relevant portions of the film's audio, is available online from Z Magazine. The entire book is available as a PDF document on the Region 2 DVD of the film.