The Manufacturers’ Agents National Association (MANA), was founded in 1947 and is the largest North American association of manufacturers’ reps.
Scope and operations
MANA is a 501(c)6 not-for-profit, horizontal, industry-independent organization for reps and their principals. Its missions focus on rep and principal education and matchmaking. Educational activities focus on helping reps and principals launch and sustain profitable long-term relationships. Matchmaking activities introduce reps and principals whose products and business models are a sufficiently logical match to launch the interview process. Rep associations that focus on specific industries are referred to as vertical associations. Many rep companies and principals belong to both MANA and the vertical association that supports their industry. A partial list of vertical industries follows:
Association of Independent Manufacturers’/ Representatives, Inc. www.aimr.net
Canadian Professional Sales Association www.cpsa.com
Electronics Representatives Association www.era.org
Electronics Representatives Association Southern California Chapter www.erascal.org
Equipment Marketing & Distribution Association www.emda.net
The Foodservice Group, Inc. www.fsgroup.com
Foodservice Sales & Marketing Association www.fsmaonline.com
Gift and Home Trade Association www.giftandhome.org
Heavy Duty Representatives Association www.hdra.org
Health Industry Representatives Association www.hira.org
International Housewares Representatives Association www.ihra.org
Industrial Manufacturers’ Representative Association www.cjmichelson.com/imratest/index.html
Manufacturers’ Agents of Cincinnati www.maccincinnati.org
Manufacturers’ Agents Association for the Food Service Industry www.mafsi.org
Manufacturers’ Representatives Educational Research Foundation www.mrerf.org
National Association General Merchandise Representatives www.nagmr.com
National Electrical Manufacturers Representatives Association www.nemra.org
National Marine Representatives Association www.nmraonline.org
Professional Sales Representative Organization www.avreps.org
Power-Motion Technology Representatives Association www.ptra.org
Shoe and Accessory Travelers Association (www.shoetravelers.org)
Society of Manufacturers’ Representatives www.smronline.org
Wisconsin Association of Manufacturers’ Agents www.wama.org
Rep Employment Association www.repemployment.com
United Association Manufacturers’ Reps www.uamr.com
Wood Reps www.woodreps.com
Charles Cohon, President and CEO
Jack Foster, Editor, Agency Sales Magazine
Pam Hamlin, Advertising Services
Alane LaPlante, Publication/Art Director
Jerry Leth, Vice President and General Manager
Susan Strouse, Secretary/Treasurer, Accounting Manager
John D. Roba
Greg Bruno
Tom Hayward, Chairman of the Board
Tim Ryder
John Sandifer
Ken McGregor
Craig Lindsay
