The Manufacturers’ Agents National Association (MANA), was founded in 1947 and is the largest North American association of manufacturers’ reps.
Scope and operations
MANA is a 501(c)6 not-for-profit, horizontal, industry-independent organization for reps and their principals. Its missions focus on rep and principal education and matchmaking. Educational activities focus on helping reps and principals launch and sustain profitable long-term relationships. Matchmaking activities introduce reps and principals whose products and business models are a sufficiently logical match to launch the interview process. Rep associations that focus on specific industries are referred to as vertical associations. Many rep companies and principals belong to both MANA and the vertical association that supports their industry. A partial list of vertical industries follows:
Association of Independent Manufacturers’/ Representatives, Inc. www.aimr.netCanadian Professional Sales Association www.cpsa.comElectronics Representatives Association www.era.orgElectronics Representatives Association Southern California Chapter www.erascal.orgEquipment Marketing & Distribution Association www.emda.netThe Foodservice Group, Inc. www.fsgroup.comFoodservice Sales & Marketing Association www.fsmaonline.comGift and Home Trade Association www.giftandhome.orgHeavy Duty Representatives Association www.hdra.orgHealth Industry Representatives Association www.hira.orgInternational Housewares Representatives Association www.ihra.orgIndustrial Manufacturers’ Representative Association www.cjmichelson.com/imratest/index.htmlManufacturers’ Agents of Cincinnati www.maccincinnati.orgManufacturers’ Agents Association for the Food Service Industry www.mafsi.orgManufacturers’ Representatives Educational Research Foundation www.mrerf.orgNational Association General Merchandise Representatives www.nagmr.comNational Electrical Manufacturers Representatives Association www.nemra.orgNational Marine Representatives Association www.nmraonline.orgProfessional Sales Representative Organization www.avreps.orgPower-Motion Technology Representatives Association www.ptra.orgShoe and Accessory Travelers Association (www.shoetravelers.org)Society of Manufacturers’ Representatives www.smronline.orgWisconsin Association of Manufacturers’ Agents www.wama.orgRep Employment Association www.repemployment.comUnited Association Manufacturers’ Reps www.uamr.comWood Reps www.woodreps.comCharles Cohon, President and CEOJack Foster, Editor, Agency Sales MagazinePam Hamlin, Advertising ServicesAlane LaPlante, Publication/Art DirectorJerry Leth, Vice President and General ManagerSusan Strouse, Secretary/Treasurer, Accounting ManagerJohn D. Roba
Greg Bruno
Tom Hayward, Chairman of the Board
Tim Ryder
John Sandifer
Ken McGregor
Craig Lindsay
