Launched August 1, 2006 Picture format 16:9 576i (SDTV) Broadcast area Netherlands | Network MTV Country Netherlands | |
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Owned by Viacom International Media Networks Northern Europe | ||
MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands. An Italian version of the channel launched on September 14, 2003. It also launched in Germany in 2011.
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History
MTV Brand New is derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new or brand:new on MTV. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels gradually.
In 2006, the flagship program became a stand-alone channel in the Netherlands and Flanders featuring new music videos, alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well. The channel kicked of on KPN IPTV network, CAIW Cable television, UNET Fiber to the Home network and @Home Cable television on August 1, 2006. Followed by UPC Netherlands on October 5, 2006.
The channel identity was designed by Dutch creative studio PostPanic.