Trading name MRM//McCann Number of locations 31 Number of employees 2,300 Revenue 300 million USD Founded 1962 | Industry Marketing Area served Worldwide Headquarters United States of America Founder McCann Erickson | |
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Predecessor March Advertising & Direct Marketing
McCann Direct
MRM
MRM Partners CEO Michael Mclaren (Apr 2014–) Parent organizations McCann Erickson, Interpublic Group of Companies, McCann Worldgroup Subsidiaries Mercado McCann Buenos Aires, MRM Supply Ltd. Profiles | ||
MRM//McCann (formerly MRM Worldwide) is a global digital and direct marketing agency with 32 offices in 22 countries.
Based in New York City, it has been ranked among the top 10 digital agencies in the world by size, according to Adweek, MediaPost, and RECMA.
The agency builds Customer Utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM//McCann’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design.
Its most famous creative work includes the design, maintenance and marketing programs for MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com); and Microsoft (Clearification.com, others).
It has been named B2B Magazine’s Direct Agency of the Year for the three consecutive years it was eligible (2004, 2006 and 2008). In 2012 MRM received both the Crain’s BtoB ”Top Interactive Agency 2012″ and “Top Direct Agency” honors
History
The establishment of MRM//McCann, part of McCann Worldgroup, can be traced back several ways.
In 1985, McCann Erickson (owned by the Interpublic Group of Companies) bought March Advertising & Direct Marketing, founded in 1962, and renamed it McCann Direct. In 1996, the agency was rebranded as MRM after direct marketing executive Stan Rapp joined as head of the company. It was then renamed MRM (McCann Relationship Marketing) Partners in 2001 when Zentropy Partners was merged into MRM. In 2005, it was rebranded MRM Worldwide, one year after worldwide CEO Reuben Hendell was hired. In 2014, the company was rebranded again to MRM//McCann.