MCM – The Gospel: The Missing Gems of MCM Caveman (1994 2011)

Background

In the 1990s Caveman gained notoriety for becoming one of the few UK rap acts of that era to have been picked up by a US record label (Profile Records, 1990).Caveman was considered one of the pioneer UK Hip Hop acts of the Golden Age (arguably between the late 1980s to the mid-90s). In the Mid-90s MCM pursued a solo career maintaining the musical authenticity of Caveman.

The Gospel album creation process actually began in 1994 with the initial album project originally called "The Gospel According to Mark". The 90's version of the gospel album had twelve full length tracks. The 2011 Gospel album represented the journey between 1994-2011, covering all the unreleased tracks that were due to be released on MCM projects through the 1990s and 00s. Through the 1990s, MCM put the Gospel album on hold to pursue collaboration ventures with other artists and producers. Songs from some of those projects are included in the 2011 version.

In 2010, MCM recorded over a dozen new songs making the new gospel album a 33 track double-album project, now released by indie label I-innovate (UK). This included a hip-hop remake of one of Caveman's most popular songs 'Fry You like Fish'. The album utilizes predominately Jazz and fusion samples and is considered an inter-linking glance at the journey of UK hip hop from the mid-90s up until the album release June 2011. This concept is symbolized by the album cover designed by Christopher Gibbs which depicts a childhood picture of MCM (left-side) becoming the grown man (right-side).

Promotion

The album promotion by I-innovate (UK) was based around a graveyard concept which MCM used to symbolise the state of authenticity in hip-hop in 2011.

In April 2012 a complementary ep Gospel Reprise: A Few More Gems was released digitally by I-innovate (UK). The ep featured full length versions of the intermission songs 'Farther Forgive Intermission' and 'Ty intro (skit)' found on the Gospel Album.

Reaction

The Gospel project generally received positive reviews from the hip-hop media in the UK, US and Europe.

" Ryan Proctor, Old To The New (UK) - Album Review – MCM, April 2011"

"The Gospel" is a mammoth collection of full-length joints and instrumental interludes spanning the last seventeen years. There are some who will consider "The Gospel" to be a comeback of sorts for MCM, but in essence, the likeable emcee from Bucks never left, as evidenced by the wealth of quality unreleased material included here. MCM's love of soulful breaks and samples ties "The Gospel" together, and it's this passion for all things funky that informs all the tracks included here, both old and new. "The Gospel" showcases an artist whose creative direction has never been influenced by the trends of the time, with MCM's love of true-school Hip-Hop evident throughout. ".

" Olivia Lewis, L3 Magazine (Canada/US) (August 2011) Album Reviews"

Delivering fresh lyrical tales built to refresh hip hop lovers soul, MCM gives us the gospel. The UK native narrates what it is to truly represent the art form. Single handedly assisting listeners, on their quest for the real. Consisting of 33 tracks, listeners easily get stuck in a time warp when they hear the MC DJ tacks like 'I Got Soul', 'Early Days' and 'Lyrical Lecture' take a glimpse in to the MC's soul. Staying true to the roots of Hip Hop. MCM infuses overtones reggae such as the baseline in the tune 'Bugged Out' 'In an arena where Rap rules, ode to Hip Hop stays alive with MCM'.".