Type Private Founded 2007 Website www.iloveluscious.com | Industry Makeup and skincare Founder Mehrbano Sethi | |
Luscious Cosmetics is a privately owned makeup and skincare company founded in 2007 by beauty aficionado and entrepreneur, Mehrbano Sethi. It has a strict cruelty free policy against animal testing and all products are free from any animal-derived ingredients.
Luscious Cosmetics is sold across the Asia Pacific region including Singapore, India, United Arab Emirates, Hong Kong, Malaysia, Brunei, New Zealand, Philippines through Luxola, in Australia at Sephora, and in more than 400 stores in Pakistan.
In 2013, Luscious Cosmetics celebrated their 5th anniversary by collaborating with 14 of the most renowned fashion designers in South Asia to create limited edition nail colors. These designers included Karma, Muse, Umer Sayeed, Elan, HSY and Sana Safinaz.
Founder
Mehrbano Sethi was born in Pakistan to an entrepreneur father and philanthropist mother. After obtaining a degree in International Relations from Boston University in 2000 she returned to Pakistan. Luscious Cosmetics was founded in 2007 and saw tremendous success in Pakistan with a growth rate of 392% in 2012*, and among the global South Asian diaspora.